Life, career and adventure coach

“There is no passion to be found playing small – in settling for a life that is less than the one you are capable of living.”  Nelson Mandela 

‘Life Extraordinary’ sums up most of what Peter has been doing most of my life. After a career in the creative world of film making, together with Adam Penny (son), they founded a successful film agency Connected Pictures with enviable global clients.  A life of traveling, of flying light aircraft, working with horses, trekking mountains, exploring Arctic wastelands, filming cheetahs in the deserts of Namibia and exploring the volcanoes of the Atacama; but taking time to help in the slums of India and in remote areas to shoot documentaries to support a number of small and global charities. Peter even designed an anti aids needle for W.H.O. 

Mountains climbed, terrains scoured, he is now realizing a vocation, a challenge that combines all that he has experienced and been taught. Qualified in Psychology and Mentor Studies at Oxford, additionally studying for his NLP. Peter is now looking to focus on others, to talk about their life, their career, and crucially their aspirations. 

“Too many of us spend our days distracted from living to our full potential. From achieving our deepest goals and living the life we truly want to live.” Peter’s ‘Life Extraordinary’ ethos is to guide you to where you really want to be. He’s helped many varied individuals from myriad lifestyles, lived a life somewhat extraordinary and can help you too. Starting with a relaxed conversation, to determine where you truly see yourself and your life focus. 

Be inspired. Discover yourself. Enthuse others.

Peter takes a lifetime of experience running large agencies into helping brands and other organisations tell stories in new ways, enabling them to connect, be heard and understood. He even co-produced a musical into the West End. Voiced the English version of a major French movie.


On his journey to the most majestic and desolate parts of the world, including the Arctic and some of the world’s highest mountains, Peter began writing a book. “A Year with my Head in the Clouds” charts his travels after losing his wife to cancer, recounting insights and revelations that led him to reach higher, give more and rebuild a new life with new meaning.

Connected Pictures

Peter Penny was chairman of Connected Pictures, an independent production company that Peter founded with his son Adam Penny in 2002, with the specific intention to focus on the expanding communications landscape. Together they have produced and supervised Internal, B2B, B2C and consumer campaigns for global organisations in both the private and public sectors. In addition to its strength in the content market, Connected Pictures has had success in factual and factual entertainment for Channel 4, Sky One and BBC.

​Connected Pictures is now successfully run by the active partnership of Adam Penny and Jon Ayres.

About the Films

Living Wage

In 2017 it surfaced that there was an issue with the minimum wage. Together with Neal Ghandi, a successful entrepreneur, we produced a message for industry.

Invisible Population

With all the noise about financial advances in Indian Cities some of the poorest populations become invisible. Juvenile marriages go unchallenged.

The Impossible Dream

Even when a philanthropist returns home to West Bengal with funds to build a school for girls it took 10 years to realise the dream.


The steel giant ArcelorMittal took the step to breathe life into the long since failed steel industry. But the people needed convincing.

Cheetah Conservation

In an outlying district of Namibia is a jewel of Cheetah Conservation fighting to maintain fast diminishing cheetah numbers. Gillan Anderson gave her time to narrate an appeal for the support of CCF.


40% of families in Bolivia cannot afford to feed their families. But now there is hope.

Management Positions

  • Peter Penny – Founder
  • Connected Pictures – Founder, Non Exec
  • Dream Makers Guide – Investor, Contributor
  • Tick the Bucket – Investor, Contributor
  • IABC – Past Exec Director, Fellowship Committee Member


  • Business Studies – Sundridge Park College
  • Life Coach and Mentor studies – Oxford
  • Business Psychology studies – Oxford
  • Presentation Skills Course – Quest Institute
  • NLP – Quest Institute 



  • Theatre
  • Music Concerts
  • Exploring
  • Trekking
  • Running
  • Riding
  • Flying Light Aircraft

Charities Peter Has Worked With

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