Life, career and adventure coach

“There is no passion to be found playing small – in settling for a life that is less than the one you are capable of living.”  Nelson Mandela 

‘Life Extraordinary’ sums up most of what Peter has been doing most of my life. After a career in the creative world of film making, together with Adam Penny (son), they founded a successful film agency Connected Pictures with enviable global clients.  A life of traveling, of flying light aircraft, working with horses, trekking mountains, exploring Arctic wastelands, filming cheetahs in the deserts of Namibia and exploring the volcanoes of the Atacama; but taking time to help in the slums of India and in remote areas to shoot documentaries to support a number of small and global charities. Peter even designed an anti aids needle for W.H.O. 

Mountains climbed, terrains scoured, he is now realizing a vocation, a challenge that combines all that he has experienced and been taught. Qualified in Psychology and Mentor Studies at Oxford, additionally studying for his NLP. Peter is now looking to focus on others, to talk about their life, their career, and crucially their aspirations. 

“Too many of us spend our days distracted from living to our full potential. From achieving our deepest goals and living the life we truly want to live.” Peter’s ‘Life Extraordinary’ ethos is to guide you to where you really want to be. He’s helped many varied individuals from myriad lifestyles, lived a life somewhat extraordinary and can help you too. Starting with a relaxed conversation, to determine where you truly see yourself and your life focus. 

Be inspired. Discover yourself. Enthuse others.


Peter has held international board positions with IABC – International Association of Business Communicators out of San Francisco. And, for Saatchi & Saatchi, MMA, HP-ICM and PurchasePoint, once part of the Grayling group. He has even produced for theatre shows in the West End; a percentage of his time is also devoted to encouraging young talent at London College of Communication where he was nominated for a Doctorate in Communication. Peter sponsored a food store for women prisoners in Nigeria.

His high profile projects include a three-year programme of internal communications for British Airways.  He produced and directed the first ever teleconference symposium linking Japan, USA, Canada, Italy, France and UK.  With Hill & Knowlton he led the creative team for the ‘Enlargement of Europe’. Over several years, Peter reported on the global growth of Mittal Steel as it became ArcelorMittal.

He continues his documentary work with ‘cause for concern’ projects. Peter has worked recently in the slums of Delhi and Mumbai creating discussion on juvenile marriage of girls as young as 12 and 13. Similarly on a separate project he reported on education in out lying districts of Calcutta.  In Africa he worked with one of the major cheetah conservation teams in Namibia.

Odd Ball facts about Peter

Peter takes a lifetime of experience running large agencies into helping brands and other organisations tell stories in new ways, enabling them to connect, be heard and understood. He even co-produced a musical into the West End. Voiced the English version of a major French movie.


On his journey to the most majestic and contrasting parts of the world, including the Arctic and the Atacama desert. Peter is writing a book. “A Year with my Head in the Clouds” charting his travels after losing his wife to cancer. Recounting what led him to reach higher, give more and rebuild a new life with new meaning.

Connected Pictures

Peter Penny was chairman of Connected Pictures, an independent production company that Peter founded with his son Adam Penny in 2002, with the specific intention to focus on the expanding communications landscape. Together they have produced and supervised Internal, B2B, B2C and consumer campaigns for global organisations in both the private and public sectors. In addition to its strength in the content market, Connected Pictures has had success in factual and factual entertainment for Channel 4, Sky One and BBC.

​Connected Pictures is now successfully run by the active partnership of Adam Penny and Jon Ayres.

Charities Peter Has Worked With

Finally, a while back Peter returned having climbed a mountain a month across the globe to raise awareness and funds for UK Brain Tumour charity. Armed with skills of surviving in tough climates Peter has teamed up with Jim McNeill of Ice Warrior as second in command for this all-important expedition to a region of The Arctic yet unvisited by man. The intention is to report back to a group of Scandinavian scientists on our findings based on the experiments they will outline.

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